How much does marketing cost?

Essential Advertising: $1,000–$5,000 per month
Paid social media campaigns or local ad placements with basic targeting.

Comprehensive Advertising: $10,000–$25,000 per month
Digital marketing campaigns, including Google Ads, Meta, and LinkedIn, support text-, image-, and video-based ads, with retargeting and advanced analytics. Traditional broadcast advertising (radio, TV, billboards, transit, etc.) can cost much more while offering considerably lower insights into success.

Why it matters: Even the best products and services need visibility. Investing in professional advertising ensures your message reaches the right people, at the right time, on the right channels. Targeted campaigns can increase leads, sales, and brand recognition while maximizing your marketing budget.

Pro Tip: Paid advertising is about more than just creating ads and buying exposure. It's about strategic messaging, effective creative, and detailed tracking. Strong visuals, compelling text, and fine-tuned audiences can make the same dollars go further.

Essential Branding: $2,500–$7,500
Logo design, basic brand guidelines, and simple visual identity.

Comprehensive Branding: $10,000–$30,000
Complete brand development, including messaging strategy, visual identity, brand voice, and brand collateral for digital and print.

Why it matters: First impressions matter. A professional, cohesive brand signals credibility and quality, making customers more likely to trust and choose your business. Strong branding also ensures consistency across all marketing channels, helping your business stand out in competitive markets.

Pro Tip: Your brand is the foundation of your advertising, website, print materials, videos, and more. Along with a deep discovery process, branding should be one of the first things you do in your marketing plan.

Essential Design: $500–$2,500 per project
Simple graphics for social media, marketing materials, or presentations.

Comprehensive Design: $5,000–$15,000 per project
Complete design packages including advertising materials, packaging, infographics, and multi-channel creative campaigns.

Why it matters: Strong visuals capture attention and communicate your message faster than words alone. Investing in professional graphic design ensures your brand looks polished, credible, and appealing, whether online, in print, or across social media. Poor visuals can make even great products or services seem amateurish.

Pro Tip: Not all designers are the same. Having a visual problem-solver in your back pocket can be the difference between a PowerPoint presentation that falls flat and one that effectively communicates your value to potential customers.

Essential Marketing Solutions: $1,500–$3,500 per month
Includes basic market research, competitor analysis, and a simple marketing plan.

Comprehensive Marketing Solutions: $5,000–$15,000 per month
Includes in-depth market research, customer persona development, multi-channel strategy, campaign planning, and ongoing performance monitoring.

Why it matters: Without a clear marketing strategy, your efforts can be unfocused and ineffective. Investing in strategic planning ensures your campaigns reach the right audience, maximize ROI, and avoid wasted resources. It sets the roadmap for all your branding, advertising, and digital efforts.

Pro Tip: With so many channels to choose from, effective marketing is about finding your target audiences and building a sincere relationship with them. Authentically building trust is an essential part of marketing.

Essential Photography: $500–$2,500 per session
Product, lifestyle, or team photography with basic editing.

Comprehensive Photography: $5,000–$10,000 per project
Full-scale photography campaigns including location shoots, models, props, and advanced editing.

Why it matters: Authentic, high-quality images make your brand memorable. Investing in professional photography ensures your products, services, and team are represented in the best possible light. Great photos enhance marketing materials, websites, and social media, increasing customer trust and engagement.

Essential SEO/GEO: $500–$2,500 per month
Keyword research, basic on-page optimization, and local SEO.

Comprehensive SEO/GEO: $5,000–$10,000 per month
Complete strategy including technical SEO, content creation, link building, and ongoing performance tracking.

Why it matters: Most customers search online before making a purchase. Investing in SEO/GEO improves visibility on search engines, drives organic traffic, and helps you compete in crowded markets. Without SEO, your website might never reach potential customers actively looking for your services.

Pro Tip: Success with Search and Generative Optimization is about two things: (1) properly structuring your content and (2) developing valuable content. You can't get there without both.

Essential Video: $1,500–$5,000 per video
Short promotional clips or basic corporate videos.

Comprehensive Video: $10,000–$25,000 per project
High-quality commercial production, scripting, storyboarding, professional actors, drone footage, and post-production.

Why it matters: Video can increase engagement, brand awareness, and conversion rates. People remember visual stories far more than text alone. Investing in professional video production ensures your content stands out, conveys your message clearly, and drives viewers to take action.

Pro Tip: There are few other channels that are as effective as video at conveying your culture, telling your story, and introducing your company. In just 15 seconds, you can make an impression that graphics and images can't touch.

Essential Website: $5,000–$10,000
A professional, responsive website with basic pages and standard features.

Comprehensive Website: $15,000–$35,000
Fully customized website with advanced functionality, e-commerce integration, SEO/GEO optimization, and ongoing support.

Why it matters: Your website is more than an online presence; it’s a 24/7 salesperson. A well-designed site improves credibility, user experience, and conversion rates. Investing in professional design ensures visitors find what they need quickly and encourages them to take action, whether that’s making a purchase, booking a service, or contacting you.

Pro Tip: Your website should be the hub of your branding, marketing, and advertising efforts. It allows you to measure engagement, collect information, and build relationships. A thoughtfully organized user experience (UX) is essential to winning with our customers.