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Branding agency
Tacoma, WA

Whether you’re branding or rebranding, this is your chance to take a 360 degree look at your organization and align everything around one big idea. Get ready to evaluate and evolve your culture, engage employees, arm your sales team, and tip technology in your favor. And yes, it's also time for a new logo.

Branding. It's so much more than logo design.
Check out our full list of branding services.

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Our multi-talented branding team is ready to help you define a "big idea" that you can own. That’s step one. Step two? We bring your big idea to life in the minds of your audiences and help you win hearts at every touch point.

How can our Tacoma branding agency help?

We're a full-service branding agency. Tacoma, WA, businesses looking for stand-out logos, unique brand experiences, smart packaging, and thoughtful positioning turn to us for:

  • Stakeholder research
  • Competitive analysis
  • Style and brand guides
  • Logo design and brand architecture
  • Brand strategy and positioning
  • Messaging, taglines, and brand anthems
  • Brand and product naming
  • Point-of-sales displays
  • Brand awareness and roll-out campaigns
  • Wraps and environmental graphics
  • Packaging and product identity
  • Brand, product, and lifestyle photography
  • Print collateral and stationary
  • Web design and development
  • Video production
Pacific Guardianship Services logo
NASEN logo
Tribal Convenience Store Association (TCSA) logo
Spencer Family Dental logo
Sixth and Alder logo
Greater Tacoma Convention Center logo
ArtsWA (Washington State Arts Commission) full-color logo
Market Optical (Seattle) full-color logo
Nordvind Septic and Sewer full-color logo

Client stories

Logo system

Helland Law Group

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Even a basic branding package with a logo, print collateral, and a tagline is an opportunity to tell a compelling story. In the process of crafting Helland Law Group's branding, we got the idea of creating a business card for their office dog, Slater. The card was hit with clients. As we continued to work with Helland, this initial bit of whimsy grew into a brand that feature's Slater as a brand mascot. It turns out nothing humanizes lawyers like a dog. To get the full story, go to the Helland Law Group portfolio page.

Corporate branding

TAPCO Credit Union

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At an enterprise scale, branding is much more complex than just a logo, some stationary, and a tagline. It requires a long process that is as methodical as it is creative. Starting with stakeholder interviews and competitive research, we crafted a complete brand strategy for TAPCO Credit Union. As a multi-branch credit union seeking greater brand recognition in the local market, TAPCO’s list of needs ran the gamut: brand positioning, brand guide, logo design, print and promotional collateral, tagline, brand anthem, video production, web and app refresh, POS pieces, environmental graphics, and much more. We found the through-line for TAPCO’s rebranding in one key thought: unlike big banks, TAPCO actually cares. To see the full corporate branding project, go to the TAPCO portfolio page.

Brand Family

Dave Purchase Project

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As companies and organizations evolve organically, sometimes branding efforts have a tough time keeping up with the growth and change. That's where we can come into create brand consistency between a parent company and its "offspring", a business and its product line, or an organization and its programs. Point Defiance AIDS Projects (PDAP) was the legal entity behind the Tacoma Needle Exchange, our nation's first legal syringe exchange program. It also operated the North American Syringe Exchange Network, a national network of harm-reduction providers who bought supplies in bulk together to keep costs low. This mix of programs and brand names was creating confusion for PDAP's clients, partners, employees, and funders. Our job was to help the client create a brand family with a consistent look and feel, and it all started with re-working the name of PDAP, their parent organization. Learn more about the brand system we created on the Dave Purchase Project portfolio page.

Working with us

What should I expect at my first meeting?

We’re a design firm. So, we’re a little different. Hoodies are the height of fashion here in our office. If we’re feeling fancy, we might slip on a sport coat, but chances are, we’ll balance the equation with a pair of Converse. Set up a meeting. It's free. We'll slurp coffee, get to know each other, and figure out how we can help.

What's the difference between brand and logo?

A brand is everything that exists in the mind of a customer when she thinks about your company. A logo is a mark that represents your company. Think of all of the tools — video, web, packaging, taglines, experiences — that can help someone fall in love with who you are and what you offer. That's branding.

How much does branding cost?

The cost of branding varies. Want an existing logo touched up on an hourly basis? Your project could easily cost less than $1,000. Looking for a year-long corporate rebrand with several dozen big deliverables? It could run 100 times more (and be worth every penny). We're happy to find the right fit for your needs.

Hemisphere Downtown Tacoma Illustration

Now that you've seen what we can do, let's schedule a time to hang out.