Insights

Tips + ideas from the frontlines of marketing

Over the last few decades, we've picked up a few tools and techniques to improve branding and marketing efforts. As we learn lessons and grow our skills, we'll share the best and brightest with you here.

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For over two decades, the team at Hemisphere Design + Marketing has operated on the frontlines of marketing, branding, and digital design. This Insights page is a direct reflection of our commitment to expertise, authority, and transparency. We don't just report on industry shifts; we execute daily strategies for businesses across the South Sound and Washington State.

This collection of articles offers distilled, proven lessons learned from thousands of successful client projects in the Tacoma area. You will find deep dives into every critical facet of modern strategy: from crafting compelling brand narratives and technical SEO best practices, to navigating the complexities of AI and Generative Engine Optimization (GEO).

Unlike generic national blogs, our content is grounded in real-world results specific to our local market's unique challenges and opportunities. We believe informed clients make the best partners. Use these resources to gain the tactical knowledge and strategic clarity your business needs, and leverage our certified experience to achieve measurable, sustainable growth.

Showing 10 articles

Strategies for Generative Optimization (GEO)

How do you make your content show up when people ask ChatGPT, Gemini, Perplexity for answers? Or when AI-overview panels, search assistants, or cha...

Updated: December 07, 2025

What is an Agency of Record (AOR)?

For small business owners and non-profit leaders in the South Sound, success hinges on consistency, strategic planning, and efficiency, all areas w...

Updated: November 29, 2025

How much does marketing cost?

When it comes to growing your South Sound business, investing in professional marketing can be one of the most impactful decisions you make. At Hem...

Updated: November 05, 2025

Latest Trends in Graphic Design: Defining 2025

Graphic design is one of the most dynamic and fast-moving creative fields. As technology evolves, so does the visual language of branding, advertis...

Views: 6,895    Likes: 1,515

The Pitfalls of Using AI for Logo Design

As artificial intelligence (AI) continues to reshape industries from healthcare to marketing, its influence on creative fields like graphic design ...

Views: 5,325    Likes: 1,498

What Makes a Good Logo?

A logo is more than just a visual mark. It's the face of your brand, the symbol customers associate with your business, and often the first impress...

Views: 3,821    Likes: 1,429

Digital Accessibility in Government

In our modern society, many essential services are delivered online. For the government to truly serve all citizens, websites, mobile apps, online ...

Designed for Everyone: Inclusive Experiences

In today’s connected world, great design should be for everyone. Whether it’s a beautifully laid-out website, an engaging social media video, o...

Logo vs. Brand: What's the Difference?

Let’s cut through the fog. A logo is a symbol. A brand is a reputation. The two are related, but they’re not the same species. One sits on your...

Tacoma: Forged in Glass, Paint, Stage + Design

Tacoma is our home. Creativity is our passion. To celebrate our place and love, we've written this guide to our creative community, nestled on the ...

Why Graphic Design Matters for Your Business

Discover why professional graphic design is essential for business success. Learn how expert design builds trust, improves branding, and drives sal...

What is an Agency of Record (AOR)?

For small business owners and non-profit leaders in the South Sound, success hinges on consistency, strategic planning, and efficiency, all areas w...

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Illustration: Downtown Tacoma skyline