— Brand —
Focusing the brand
In our exploration, we heard the organization's name was vague and confusing. We recommended a change. Goodbye, Tribal Summit Group. Hello, Tribal Convenience Store Association. We also created a new logo, tagline, brand anthem, and brand guide.
— Collateral —
A consistent, professional look
We equipped the organization with the collateral pieces they needed to tell their story and project a consistent, professional image at their member meetings and trade shows.
— Marketing —
Building brand awareness
Already well known among tribes in the Northwest, the organization wanted to grow its membership across the country. We collaborated with the board on a strategy to go national via social media, eblasts, and tradeshows that has helped attract member tribes from California, Montana, Wisconsin, and Oklahoma.
Branded email marketing
Facebook take-over
Social media management
