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Prairie Line Trail

A mile-long linear park set where the northern branch of the transcontinental railroad ended. A multi-modal path cutting through the heart of Tacoma, delivering art, history, and community-building opportunities at every step. This was one attraction that demanded a different kind of website.

—  On this Page  —

BrandWritingWeb

—  Brand  —

Fleshing out PLT's identity

The first challenge facing us was the lack of a PLT brand. At the time of our web project, the Trail had one sign and no official logo. Referencing the unique look of the Prairie Line Trail sign, we fleshed out a logo, palette, and a collection of font choices, and crafted a tagline — Walk the Trails of Tacoma's History. These initial branding decisions guided us as we designed the website and interpretation signage for the art along the trail.


Prairie Line Trail logo
Prairie Line Trail icons
Screenshot image from PLT website featuring the words Walk the tracks of Tacoma

—  Writing  —

A story of time, place, and art

We started our writing and content strategy by walking the PLT with local experts to understand the storytelling opportunities offered by the Trail. Then we combed through reams of historical and artistic documentation, collaborating with artists, PLT experts, and local historians to create and rework the website content, bringing added life and meaning to the park's various points of interest through text, images, video, and other assets.


Signage at the Working Forward, Weaving Anew mural
Metal cutout of an abolone shell installed against blue mural backdrop.
A series of thumbnail images depicting and explaining elements from a large mural.

—  Web  —

Interweaving physical and digital

To reach the broadest audience, we created a website with three "paths": a mobile experience with geo-targeted content that enriched user's understanding of sites along the trail,  a desktop experience for remote viewing, and an ADA version for differently abled people. Critical to the user interface were a series of icons we created, helping people understand whether they were interacting with a historic site, public art, or some other point of interest.


Prairie Line Trail website homepage

Now that you've seen what we can do, let's schedule a time to hang out.