NEARcation (Lakewood, WA)
Coming out of quarantine, we anticipated that people would be looking for low-key, local vacations. In other words, nearcations. That idea formed the heart of our tourism campaign for Lakewood, WA. It turned out to be right on point.
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Golly! We wanted the NEARcation brand to be as much about the location as it is about the experience. That’s why we created the NEARcation travel agent, whose enthusiasm for our campaign comes from good, old-fashioned fun.
Say, what do you get when you combine clever scriptwriting, talented actors, and a crew of ambitious professionals? Well, we think you get something pretty special. Check out the four-part series below.
Our vision for the NEARcation website was to create a resource to collate all that Lakewood has to offer, from golf courses, to parks, to an international grub crawl. Plus, we lucked out with an awesome URL, nearcation.com, and are pleased to announce that the website campaign is soaring.
Our photographer captured the fun and professionalism behind the scenes (or BTS as the kids say), of our NEARcation shoots. Our wonderful actors also doubled as models, making for some enticing action shots in Lakewood’s star locations.