Where did you get your glasses?
Seattle's leading provider of fashion-forward eyewear isn't a megachain. It's a locally owned company called Market Optical (MO) with only three locations and a loyal fanbase that includes everyone from grunge superstars to tech moguls. Our job was to help Market Optical modernize its logo and get the word about MO out to new audiences.
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Over the years Market Optical grew into three semi-independent locations that shared a brand name. But each store had it's own look. Our job was to modernize the logo and give the company a more unified brand.
Several decades back, Market Optical aired a commercial that helped put them on the map. It asked where stylish Seattlites got their glasses. We updated this idea for today, directing and producing a commercial for local distribution on Comcast and through digital advertising channels.
Business cards are a great opportunity to set yourself apart. From texture to thickness to design, a unique card will make a statement about your brand and values. Painted-edge business cards helped Market Optical communicate high quality and fashion-forward style.