Market Optical

Seattle's leading provider of fashion-forward eyewear isn't a megachain. It's a locally owned company called Market Optical (MO) with only three locations and a loyal fanbase that includes everyone from grunge superstars to tech moguls. Our job was to help Market Optical modernize its logo and get the word about MO out to new audiences.

—  On this Page  —


—  Brand  —

Modern look for a new MO

Over the years Market Optical grew into three semi-independent locations that shared a brand name. But each store had it's own look. Our job was to modernize the logo and give the company a more unified brand.

Market Optical logo
Market Optical icon
Woman wearing Market Optical glasses and standing in front of a bush
Old Market Optical logo
Market Optical glasses frames and lenses

—  Video  —

Refreshing a classic commercial

Several decades back, Market Optical aired a commercial that helped put them on the map. It asked where stylish Seattlites got their glasses. We updated this idea for today, directing and producing a commercial for local distribution on Comcast and through digital advertising channels.

Market Optical TV Commercial

—  Collateral  —

A creative edge

Business cards are a great opportunity to set yourself apart. From texture to thickness to design, a unique card will make a statement about your brand and values. Painted-edge business cards helped Market Optical communicate high quality and fashion-forward style.

Perspective view of Market Optical business cards front and back
Painted edge business cards stacked to show depth

Now that you've seen what we can do, let's schedule a time to hang out.