— Brand —
A refreshed brand for a retooled company
We cleaned up KML's logo and integrated our branding approach with Wilsonart's house of brands. We've also crafted a number of memorable brand messages, including the latest - Inspiration Everywhere - which reflects KML's natural inspiration and eco-friendly approach.
— Web —
A site with visual impact
The toughest part of selling laminate is helping designers get a feel for the product so they'll order samples. We designed a site that excites with subtle video elements, animation, and images that inspire design possibilities. We paired all of this "pretty" with smart SEO. Result: more eyes on KML.
— Video —
Telling stories, showing texture
For KML's Christmas-season launch of the Select Collection, a group of its most popular wood-inspired panels, we made a video that emphasized how KML can be made from 100% recycled wood. We followed this up with simple videos that celebrate KML's wood texture close up.
— Collateral —
Look-and-feel that makes you feel
We created print collateral and sample chains to help designers get excited about the inspiration behind and the execution of KML's high-end, eco-friendly products. From embossed textures, to heavy high-quality paper, these pieces reinforce the elegance of the product.
— Photo —
Breaking out of the swatch box
In the past, KML photography was one dimensional. Laminate designs in swatch boxes. Accurate but boring. Our photographer paired KML panels with Instagram-worth decor pieces and captured the product from interesting angles. Viola! Visual vitality.
— Marketing —
Inspiration in inboxes
We brought the theme of "inspiration everywhere" into KML's email marketing, rooting KML's communication about its products in design trends to improve engagement and visual excitement.
Monthly inspiration email
Monthly inspiration email
