KM Resorts

KM Resorts, a Washington-based outdoor resort chain, had an appetite for a new, adventure-inspired logo. As our relationship grew, they got much more — a full brand refresh plus marketing tools and support. Now we are helping them reach new generations of RV campers without alienating the members who helped build their business.

—  On this Page  —


—  Brand  —

An adventure-friendly brand

We upgraded KM's identity by simplifying the company name and creating a fresh, outdoor-inspired logo. We crafted a new brand promise around affordable and repeatable family adventures, then simplified it into a tagline: Retreat. Relax. Repeat.

KM Resorts logo
KM Resorts tagline: Retreat. Relax. Repeat.
KM Resorts of America old logo
Couples at picnic table with electric lantern
RV driving down a lonely road

—  Video  —

An ode to RV resort camping

We crafted a brand anthem, distilling the promise and culture of KM Resorts down into one powerful paragraph. With this as our guide, we created a video that celebrates the joy of RV camping. Then we produced a series of sales and resort videos.

Retreat. Relax. Repeat.

—  Print  —

Putting KM's promise in print

Nothing improves sales and credibility like a clear message brought to life with compelling visuals and a consistent look and feel. We equipped KM Resort's sales team with custom print pieces and signage.

Detail image of KM Resorts brochure layout with a Washington map
Detail image of KM Resorts brochure layout with photo collage
KM resorts booth
KM resorts posters
KM Resorts brochure

—  Photo  —

Goodbye boring stock imagery

You can't tell a story of family adventures and outdoor fun without people. We captured authentic moments in a series of lifestyle shoots that show that outdoor resort camping is for every generation, from outdoorsy singles to fancy-free retirees.

Young family playing in the sand at a Washington beach
Girl showing her hands covered in blue paint
Golfer at KM resorts
People sitting around a campfire
Happy kid at KM Resorts

—  Website  —

Modern website for classic pastime

KM needed a smart, responsive website with e-commerce capabilities. But it needed to feel friendly and outdoorsy. We designed and developed a site that captures the charm of KM's outdoor-resort product while delivering modern bells and whistles.

KM Resorts website layout on desktop, tablet, and mobile devices

—  Marketing  —

More leads after going digital

As KM's marketing partners, we've created tools to support their sales team in person, at trade shows, and on their website, but we're most proud of helping them make a major leap forward in lead generation with eblasts and digital advertising.

Set for Life email designSet for Life - email template
Cutour of Arvee Bear, the KM Resorts mascotArvee the Bear, the joy of camping

Now that you've seen what we can do, let's schedule a time to hang out.