— Brand —
An opportunity-focused brand
With the American Dream increasingly out of reach, we saw a chance to position Lakewood as an affordable path to the good life. This message found its final form in a campaign tagline, Build Your Better Here, and a bold logo that paired a map pin with elements of the city's existing mark.
While we weren't responsible for designing the City of Lakewood logo, ensuring the integrity of the identity in this campaign was an essential part of our work.
— Broadcast —
An invitation to take a second look
We created a video that invited viewers to build a better life or a better business in Lakewood. The piece was designed to encourage a second look at a vibrant city that has been unfairly written off. We made double use of the video's voice talent to create a radio ad that ran on 710 ESPN. The radio ads included a digital takeover of the 710 ESPN website, which led to some exciting leads.
— Photo —
A colorful look at a city on the rise
We took photos that visualized the vibrancy and opportunity that Lakewood offers, photos of nationally-ranked schools, killer international cuisine, local businesses building momentum, and families having fun in Lakewood's sprawling parks.
— Marketing —
A multi-channel campaign
Getting our message in front of the right people meant deploying a multi-channel approach. We used Instagram, Facebook, YouTube, LinkedIn, and Google Ads to target a range of audiences with content customized to each demographic. We also provided a social media strategy to the City for organic posts.
— Print —
A niche audience strategy
When you're seeking unique audiences - like executives in charge of site selection or soldiers looking for housing, sometimes a print ad makes sense. We designed a range of print ads targeting business and housing decision-makers.
— Web —
A place to deepen the story
We needed a way to measure our success and deepen our audiences' interest, so we created a campaign website that helped us expand Lakewood's story of better living and better business. More than a pretty bit of code, the website was designed to help us know which channels are working so we can fine-tune our marketing efforts.
