— Brand —
A heart for giving
Following an extensive discovery process that included stakeholder interviews with the Washington State Department of Health & Human Services (DSHS) leadership, career surveys of local caregivers, an audit of the DSHS brand and services, and industry research, we developed a brand name and identity.
— Video —
Testimonials from real caregivers
We met with local caregivers to learn more about their passion for their work. The result was a compelling series of heartfelt testimonials that we shared with audiences on social media, the campaign website, and digital ads, which have reached millions of Washingtonians.
— Print —
Graphic Design + Advertising
In addition to a suite of stationery, we designed a print campaign that included branded brochures, a trade show booth, and a complete transit advertising package. This included collaboration with the Tribal Affairs division.
