A new logo, website, and a collection of print materials have had a measurably positive impact on the perception and visibility of Washington State's premier arts organization.
In 2011 we began working with the Washington State Arts Commission, an organization that interfaces with a broad range of arts stakeholders. They needed a new brand that spoke equally to artists, policy makers, and the nonprofit and business communities. At the heart of their brand update was a new name — ArtsWA. In more recent years, ArtsWA turned to us again, first for a new website and later for web portal that told the story of their innovative, four-year experiment in driving arts participation, the Arts Participation Leadership Initiative (APLI). Rounding our ArtsWA projects, we were honored to write and design an exciting report on Washington’s artistic vitality.