— Writing —
Bold storytelling built to inspire confidence
After an in-depth exploration, we understood how to convey the American Construction story in web copy form. The experience of their long-tenured team and their massive fleet of floating equipment meant they could safely handle any job - and get it done on time.
— Web —
Balancing imagery and technology
The American Construction team was eager to move on from their text-heavy website to a more modern, image-forward design. We kept the copywriting light and leaned into the imagery. We even used a parallax effect on their home page for an extra visual pop.
— Photo —
Breaking out the wide-angle lenses
Over several months we took photos of the heroes behind American Construction -- the men and women who pilot the cranes, manage job sites, lead teams, and generally get stuff done. We also captured of the company's epic projects and equipment, so that no one could miss the message that American Construction can handle anything.
