We started by getting to know TSG inside and out. Our exploration brought us into contact with 42 different stakeholders, a pile of documents, and over a dozen industry websites. This exploration gave us the relationship and understanding we needed to propose big changes, starting with the organization's name. The feedback we received in the exploration process was that the Tribal Summit Group name wasn’t specific enough for people to understand what they did. Out with Tribal Summit Group. In with Tribal Convenience Store Association (TCSA). We followed this up with a full suite of brand pieces, including an updated logo, brand anthem, value proposition, mission statement, tagline, and more. At each step, we carefully consulted with the client to ensure that our work was strong and culturally relevant.
Building an association is relational work. It involves a lot of face time. So, our next step was to equip TCSA with the tools and strategies they needed to pursue relationships with the right people. We helped them re-imagine their print communication, refine their elevator pitch, and represent themselves well with pitch decks and a professional trade show booth. Our initial results? We’ve enjoyed helping position TCSA as thought leaders, gained them high-value contacts, and helped them tell their story with increased clarity and professionalism. We look forward to helping the Tribal Convenience Store Association continue the progress toward a truly national presence.