We sought patient input, as we guided the doctors through the process of naming their new orthodontic group. We then created a new logo and print pieces that preserved as much brand equity as possible, while positioning them for future growth.
Then we started the complicated work of consolidating three old websites into one new, mobile-friendly web experience. The new site needed to be everything we expect of modern websites — fresh looking, easy to navigate, and simple to update — but it also had to send the right signals to search engines to maintain and grow its rankings. Above all, it needed to reassure patients that this business change was for the best. Our results? A smooth launch, improved rankings, and steady audience growth.