meet a canine liason
A fun, family-run firm, Helland Law Group had a vision for a brand that balanced professionalism with humanity. Ironically, they got it in the form of a dog.
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First, we crafted a clean logo inspired by Helland’s love of indigenous art. As we started designing stationary, we met Slater, the family dog and a fixture at Helland’s office. He was so cool. He got his own card and title: Canine Liaison. Calm, fun, and trustworthy, Slater was the perfect symbol for a law firm majoring on competence and compassion instead of scare tactics and overblown promises. Slater has become the heart of Helland's brand.
We've all had enough of tone-deaf, teleprompted lawyer ads. So we let Slater do the sales pitch. He did such a great job that we bought him a new tie.
We wanted to get as far away as possible from the typical, cut-and-paste lawyer website. Stiff posed photos, dark colors, wood-paneled offices, scales of justice. Boring. The Helland's mobile-friendly website is all about letting the human side of these skilled professionals show. The website also features smart SEO writing and technology to help it rank well in search engines.
Bringing a brand to life means creating real-world items that support the brand. As Helland's ongoing partner in design and marketing, we have a blast finding the right balance between rigid brand consistency and exploring fun new ideas.
A multi-year partnership allows you to practice multiple marketing disciplines. We assist Helland with SEO, digital ads, theater ads, and more. We're always on the look out for ways to generate qualified leads.