First, we crafted a clean logo inspired by Helland’s love of indigenous art. As we started designing stationary, we met Slater, the family dog and a fixture at Helland’s office. He was so cool. He got his own card and title: Canine Liaison.
We knew we’d found the heart of Helland's brand. Calm, fun, and trustworthy, Slater was the perfect symbol for a law firm majoring on competence and compassion not overblown promises and scare tactics. Slater features prominently in everything else we’ve done for the law firm: web design, theater ads, video production, social media branding, and more.