Tasked with helping artists fuel our economy and enhance our culture, the Washington State Arts Commission had a big job — and a big a name. Previous efforts to shorten the name produced an awkward acronym: WSAC. We suggested ArtsWA. It mirrored their website name, sounded better, and communicated more of their mission. We matched this name with a mark that pictured Washington as a vital patchwork quilt of artistic diversity. This successful branding effort brought more opportunities to work together, including designing ArtsWA’s website. Other favorite projects include crafting a report on the economic impact of the arts in Washington and designing a web portal that documented ArtsWA’s ground-breaking work in attracting new audiences to the arts.