Hemisphere donates its time to help brand the national "Shift Your Shopping" campaign.
The "Shift Your Shopping" campaign, represents more than 38,000 businesses across the U.S. and Canada, encouraging residents to take job creation and economic concerns into their own hands by exercising their power to strengthen their own local economies. This is an effective strategy all year-round, but especially important at the holidays: The National Retail Federation reports that holiday shoppers plan to spend an average of $704.18 on holiday gifts and seasonal merchandise in 2011. That is down slightly from last year, but NRF is still forecasting overall holiday retail sales to grow 2.8 percent during the months of November and December, to $465.6 billion. Keeping that money in your community will have a proven impact. Hemisphere partnered with The American Independent Business Alliance (AMIBA) and Business Alliance for Local Living Economies (BALLE) to develop the branding for this great cause. As a small independent business we are very passionate about the Go Local movement.
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