Brand creation, logo design, web site design and coding, interactive video contest, social media integration, bus ads, bus shelter ads, and promotional handouts
In 2011, we partnered with The City of Tacoma to promote and educate the public concerning Tacoma's youth curfew. To do this we came up with a comprehensive marketing campaign that started with brand creation and moved forward into everything from a web site and social media integration to bus ads and in-school promotional handouts. The main goal was to educate youth that there was a curfew and that their safety depended on their adherence to it. We gave out lanyards and mini-flashlights with the logo and url to students at an end of year assembly, and created an interactive online video contest to get the youth involved in educating each other.